Guidelines Regarding Name, Image, and Likeness (NIL)
A student-athlete may benefit from the use of their name, image, and likeness (NIL) in compliance with Georgia High School Association by-law 1.92-c (more information on pages 23 and 131 of the 2023-24 GHSA Constitution and By-Laws document), as long as the compensation is not contingent on specific performance or achievement, provided as a incentive to enroll or remain enrolled at a specific school, or provided by the school or any person acting as an agent of the school.
The following guidelines are in effect for NIL activities:
- Within seven (7) calendar days after entering into any type of NIL contract/agreement, a student, or the student’s parents/guardians, must notify the principal or athletic director of the student’s school of entering into that agreement.
- Intellectual property - No “marks” may be used – including, but not limited to, school logos, school name, school uniforms, school mascot, or any trademarked GHSA logo or acronyms.
- No school apparel or equipment shall be worn, which includes school name, school uniforms, school logo, school mascot, or any apparel displaying trademarked GHSA logos or acronyms.
- No member school facility may be used for the purpose of name, image, and likeness activities.
- No activities in conflict with a member school’s local school district policy may be endorsed. (Examples include, but are not limited to, tobacco products, alcohol products, and controlled substances.)
- Students and their families should seek professional guidance as to how NIL activities could impact collegiate financial aid and/or tax implications, among other issues.